In the name of healthy living and healthy lifestyle, preventing obesity and promoting healthier choices, ice cream vans are seen as the enemy, and the era of welcoming the friendly ice cream van into your estate or local park seems to be at an end. They are never seen near school gates, yet school cafeterias continue to offer ice cream as a pudding choice along with "milkshake" as a drink alongside water (if you were a kid, which would you chooses?)
There are certain parts of the towns and streets that are even labelled as "ice cream exclusion zones" so no ice cream vendor may cross the line. Again, this is all done in the name of promoting more of a healthy lifestyle. Yet, the supermarkets are obviously still allowed to sell, promote, and advertise large packs of ice creams and fattening snacks with no such restriction.
It is common knowledge that children need to eat healthier overall, and that Britain has a problem with obesity. Yet is it the fault of ice cream vans? Is it more to do with the fact that an ice cream was something that was considered a treat, instead of something that was readily available from your freezer as a daily snack choice along with a huge range of biscuits and cakes? Was Britain in such a health crisis when there were 20,000 ice cream vans in the 1950's?
Parents are often the first to complain about ice cream vans. Yet is this because of the ice cream? Or is it because of their fear of saying no to their children? Will the words "not today" result in a meltdown they don't have the energy to contend with? Or is because they know their children will also expect an ice cream later that evening at home? Those who want to get into the ice cream business need to be aware of the current market, and be prepared for the challenges.
Starting up a mobile ice cream business is not without costs, and they depend very much on the product you will be selling, the vehicle, whether it be a traditional van with GRP mouldings or GRP kiosks that you take with you in a trailer or set up on a more semi-permanent basis. Terms like "home made" and "real dairy" and "all natural" will appeal to parents as it is seen as a product superior to what is available in a super market and you may find parents happy to pay a higher price. Yet ice cream vans selling the traditional whipped variety may still take in plenty of business on beach fronts, festivals, and outdoor events as clientele are more relaxed and happy to splurge.
There are certain parts of the towns and streets that are even labelled as "ice cream exclusion zones" so no ice cream vendor may cross the line. Again, this is all done in the name of promoting more of a healthy lifestyle. Yet, the supermarkets are obviously still allowed to sell, promote, and advertise large packs of ice creams and fattening snacks with no such restriction.
It is common knowledge that children need to eat healthier overall, and that Britain has a problem with obesity. Yet is it the fault of ice cream vans? Is it more to do with the fact that an ice cream was something that was considered a treat, instead of something that was readily available from your freezer as a daily snack choice along with a huge range of biscuits and cakes? Was Britain in such a health crisis when there were 20,000 ice cream vans in the 1950's?
Parents are often the first to complain about ice cream vans. Yet is this because of the ice cream? Or is it because of their fear of saying no to their children? Will the words "not today" result in a meltdown they don't have the energy to contend with? Or is because they know their children will also expect an ice cream later that evening at home? Those who want to get into the ice cream business need to be aware of the current market, and be prepared for the challenges.
Starting up a mobile ice cream business is not without costs, and they depend very much on the product you will be selling, the vehicle, whether it be a traditional van with GRP mouldings or GRP kiosks that you take with you in a trailer or set up on a more semi-permanent basis. Terms like "home made" and "real dairy" and "all natural" will appeal to parents as it is seen as a product superior to what is available in a super market and you may find parents happy to pay a higher price. Yet ice cream vans selling the traditional whipped variety may still take in plenty of business on beach fronts, festivals, and outdoor events as clientele are more relaxed and happy to splurge.
About the Author:
Are you looking for GRP Mouldings? Find what you want at the Enclosure Tec website.
No comments:
Post a Comment